The film is about Ricky Bahl (Ranveer Singh), a suave and charming conman, who has conned more than 28 ladies, and has taken their money and left. He is now living an honest life, though in his life, walks in his perfect opponent Ishika (Anushka Sharma), who is planning to con him. But she doesn't know... Ricky Bahl has something else in mind!